No shortcuts. No compromises. Just the highest-quality pet nutrition.

The pet supplement and treats market seems flooded with options, doesn't it? Sadly, many of them offer little variety. A surprising number use identical formulas, just repackaged under different names and made all in the same factory. We were disappointed too.

That's why Wonderfur is different. At Wonderfur, we do things differently. We spent years developing our own unique, patented pet supplement technology, crafted entirely in-house in Australia. We go the extra mile by sourcing premium ingredients, partnering with veterinarians, and ensuring every product is designed to support dog and cat health — from gut health and immunity to skin, coat, joints, and overall wellness.

Our supplements are made in TGA-approved Australian facilities that meet the strictest GMP, HACCP, and FSANZ safety and quality standards. Wonderfur is the first Australian pet supplement brand with this commitment, combined with our one-of-a-kind patented technology.

We put in the hard work because we believe pets deserve the best. That’s why Wonderfur delivers superior nutrition for healthier, happier dogs and cats — helping them live longer, more vibrant lives.

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At Wonderfur, we believe supplements aren’t just extra—they’re essential.

They’re designed to make a real, lasting difference to your pet’s health — whether it’s gut health, immunity, skin and coat, joint mobility, or overall wellness. That’s why we hold every one of our formulations to a higher standard — above and beyond anything else your pet eats.

  • Vet formulated and endorsed
  • Made with real, whole-food

Zero fillers. No fluff. Just what works.


This gold-standard mindset drives everything we do. After years of research and refinement, we’ve crafted Australian-made dog and cat supplements that don’t just taste great — they deliver clean, powerful, science-backed nutrition you can trust.

This is the Wonderfur Promise

No shortcuts. No compromises. Just clean, effective pet wellness—done the right way.

  • ✅ We always create our formulas in-house—because quality and control matter from start to finish.
  • ✅ We always use the most bioavailable forms of every ingredient, backed by science and vet-developed. If it doesn’t exist, we create it.
  • ❌ We never overload our products with unnecessary ingredients. Fewer than 5 inactive ingredients—always. (Most brands? Try 20+.)
  • ❌ We never use fillers, artificial additives, or anything denatured, injected, or overly processed. That’s not our vibe.
  • ✅ We always use real, whole food ingredients—human-grade, nutrient-dense, and never “flavouring” in disguise.
  • ❌ We never release a supplement unless it passes the taste test and outperforms the rest. (Yes, our team includes very picky pups.)

The Wonderfur Standard

  • We take full ownership—from formulation to finish. Every product is crafted in-house so we can stand behind every scoop, drizzle, and bite.
  • We use the right formula and format—so good, dogs beg for it. Our vet-developed blends don’t just work—they get tails wagging.
  • Committed to clean. No fillers. No fluff. Just the good stuff that actually does something.
  • Only real, human-grade, whole-food ingredients. Think real salmon, pumpkin, kefir—not “flavouring” or weird powders.
  • And if pets don’t love it? We won’t sell it. Because wellness should taste as good as it feels.